Built for chauffeurs, by a chauffeur.

I drive. I built this for my own car first.

Before it existed, the choice was between two bad options: tape an off-brand QR code to the back of a headrest, or let a third-party tablet sell ads to the person sitting behind you. One looks cheap. The other builds somebody else's business.

An attract screen is the third option. Your phone or your tablet becomes a calm brand display meant to run for the whole ride or the whole shift, and then, when you decide, turns a curious passenger into a saved contact, a scanned booking link, or a follow-up text. Your screen. Your brand. Your repeat customers.

The first car it ran in was LuxAlfa's, a private chauffeur service run out of an Alfa Romeo Giulia. It had to look right in that back seat before it was offered to anyone else, and that is still the test every change has to pass.

The same parts should suit a salon counter, a food-truck window, or a TV behind a hotel desk, though none of those has been tested yet. Chauffeurs are the business I actually know, so chauffeurs are who it is built for today. Everything else waits until an operator in that trade asks for it.